Get Your Biz Online
Because we much of our Facebook work on our phone, it's best to utilize Facebook's Business Suite app (previously the Facebook Pages app.) Although you can use the normal Facebook app for quick things like posting, commenting, etc. Just click the flag icon at the bottom of your screen to select your business page. Creator Studio is another app used to schedule/post/reschedule content (I don't use this one as frequently on my phone. I use Creator Studio on desktop.) Go ahead and download the apps and spend 10-15 minutes navigating around.
Now that you have a Facebook page and you have the Pages Manager app on your phone, it is time you start growing that audience. More followers mean more customers and more customers mean a better bottom line!
If Facebook were down, where else would you go on your phone?
LinkedIn | Twitter | Snapchat | TikTok
It is important that all your social media content is connected so people know what to expect when they come to your page or see you on their feed. You want your content to be consistent and represent who you are and what you do.
- Do a brain dump of all the things you do in your business.
- Next add parts of your personal life you want to share.
- Group similar things together.
- Pick 3-5 brand pillars to help guide your content. You will use these to help filter what you post. If something isn't in alignment with these pillars, you will really need to give extra thought if you want to post it.
- For example, my brand pillars are family, faith, business, home, and beauty.
Now it is time to create your social media strategy.
This is the plan you will follow for creating content and posting on your platforms.
- Watch the Facebook Live training.
- Complete the Social Media Audit for your business accounts.
- Print the Accountability Tracker.
- Commit to regular posting for the next 30 days.
- Use the Facebook Live Ideas, along with your brand pillars, to create your content. (Make sure to use the Content Calendar/Ideas to help.)
- You may want to schedule posts in advance to help you stay on track.
- Write down the number of followers at the beginning and end of the 30 days so you can track your progress and celebrate!
Copyright 2020 | Jennifer Allwood