Developing Your Personal Brand

Find Your Audience with Brian Dixon

Make sure to take notes when watching. Brian teaches an amazing fill-in-the-blank strategy to help you hone in on who you serve and how you serve them.

5 Keys to Becoming A Personal Brand

Read over these 5 strategies. Incorporate them into your social media content strategy.

Download 5 Keys

Determine Your Brand Pillars

It is important that all your social media content is connected so people know what to expect when they come to your page or see you on their feed. You want your content to be consistent and represent who you are and what you do.

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Do a brain dump of all the things you do in your business.
Next add parts of your personal life you want to share.
Group similar things together.
Pick 3-5 brand pillars to help guide your content. You will use these to help filter what you post. If something isn't in alignment with these pillars, you will really need to give extra thought if you want to post it.
For example, my brand pillars are family, faith, business, home, and beauty.

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